The 29th General Assembly of OWHC members, during which member cities will decide on the Action Plan and budget for the coming years. Since 2022, the OWHC has been undergoing a major evolution aimed at strengthening its political and operational dimensions. With its New Urban Project, the OWHC wishes to become a platform for promoting a vision of the 21st-century city, where the historic center is the cultural, social, and economic heart capable of responding to contemporary challenges, with a focus on habitability. The Congress in Marrakech will be the starting point for a new phase of cooperation between member cities and partnerships with international actors committed to the preservation and development of World Heritage cities.

Join the next one, organised by Interpretive Guides Canada, InterpatMX and National Association for Interpretation (NAI):

Thursday 29 October 19:00 CET
The power of interpretation in tourism

Great tourism experiences are about more than seeing the sights or learning the facts, they’re about creating connections that visitors can feel and remember. Interpretation brings destinations to life by revealing the stories, people, culture, and meaning behind a place.

Join panelists from Interpretive Guides Canada, InterpatMX and the National Association for Interpretation (NAI) for an international conversation exploring how thoughtful interpretation can transform the visitor experience.  Discover how guides and tourism professionals can create experiences that spark curiosity, build emotional connections, and turn a trip into more than just an Instagram post.

Kristin Robinson is a CIT, CIGT & NAI Lead Trainer. She is the founder of The Impact Story, a training and consulting company focused on personal interpretation and storytelling.  She is an Advisory Board Member for the International Association of Tour Directors and Guides and is a certified facilitator.  Her 25+ year interpretive career spans cultural/natural/historic sites and international tourism and she holds a Master’s Degree in Performance Anthropology. The conviction that inspires her is that more people exploring and caring about more things in their complexity, will lead to a thriving future for all.  She can be reached at kristin@theimpactstory.com.

Tracey Gage is the Executive Director of the Interpretive Guides Association. She is also a guide, educator, trainer, and tour manager with 30 years of experience in interpretation, guiding, and outdoor education. She has worked as a backcountry guide, interpretive guide, tour guide, grizzly bear educator, operations manager, and guide trainer in the Canadian Rockies and beyond. A certified Master Interpreter and Hiking Guide, Tracey helps guides create experiences that move beyond facts to spark curiosity, reflection, connection, and care. Her work focuses on strengthening professional guiding and helping tourism experiences become more meaningful for guests, communities, and places.

Aura Banda is an interpretive trainer and expedition naturalist with over 21 years of experience, primarily in the Galápagos Islands. Trained by Dr. Sam Ham as a trainer in thematic interpretation and certified as a HEART trainer, she helps guides connect visitors with places, people, wildlife, and stories.
Her long-standing collaboration with Dr. Dee Boersma and Ecosystem Sentinels on Galápagos penguin research is the cornerstone of her approach, integrating science, expeditions, and thematic interpretation, to inspire conservation action. She trains guides to recognize interpretative opportunities, transforming visitors’ curiosity as a starting point to inspire deeper understanding, and support for conservation initiatives.

Register here to receive the link for attendance. Participation is free of charge.