By 2030, heritage interpretation will be established as the generally-accepted and professional approach to creating public understanding and appreciation of natural and cultural heritage throughout Europe.


  • Heritage site and museum managers throughout Europe will be familiar with the advantages of professional interpretation. It will help them to achieve their goals of widening awareness of the significance and value of their sites or collections. Holistic interpretive planning will be recognised as a powerful way of helping to achieve objectives for sustainable development on community and regional levels.
  • Interpret Europe’s quality criteria will have established a common understanding of good practice in interpretation that combines creativity with technical skill. People will know that it is worth visiting natural and cultural heritage sites and museums that meet Interpret Europe’s quality criteria.
  • Heritage interpretation will be part of courses in universities and colleges throughout Europe. Research institutions will cooperate in seeking further and continuing development of best practice.
  • Volunteers will be encouraged and trained to play a part in the interpretation of heritage sites and they will know that they will receive professional guidance and support.
  • Interpret Europe itself will have gained a reputation as an excellent international NGO which complements the efforts of related organisations that are involved in interpretation at a national level. Interpret Europe will represent professional heritage interpreters in European and international debates with other NGOs, EU bodies and other governmental organisations.