Recreating tourism

Recreating tourism through heritage interpretation

 

Albert Einstein said “In the midst of every crisis, lies great opportunity.” Let’s turn today’s challenges into an opportunity to develop a vision that helps communities around heritage sites to relaunch tourism in a more sustainable way. Heritage interpretation can serve to that end.

Call for participation: open until 31 December 2021.

Duration: 2021 – 2022

Aims: Fostering a green and just transition of tourism around heritage sites by training professionals, connecting communities and encouraging planning of sustainable and interpretive products. The aim of communities that employ heritage interpretation as non-formal education method is to make heritage more meaningful to people and people more mindful towards our common future.

Outcomes: A network of communities across Europe that pioneer recreation of tourism through heritage interpretation for after the Covid-19 crisis.

Creative Media: First person interpretation is the most effective interpretive method:
First person interpretation is the most effective interpretive method. Image: Creative Media

About the initiative

 

The Tourism Initiative helps communities around heritage sites to (re)launch tourism in a healthier, more sustainable way. It aims to create conditions for high-quality, personalised and more authentic tourism experiences, and is based upon interpretive training for tourism professionals, in particular for local hosts, guides, writers and planners. The initiative offers a platform for learning about interpretive theory and gaining skills as well as for mutual exchange of experiences from different regions around Europe.

We invite destinations or communities around heritage sites that are keen on developing tourism in their regions in an authentic and more resilient way.

Halambek: Live interpretation connects us with heritage and brings traditions to life:
Live interpretation connects us with heritage and brings traditions to life. Image: Sasa Halambek

What we intend to achieve

 

Heritage should become more meaningful for people and people should become more mindful of our common values. We believe that ‘value-based heritage interpretation’ (UNESCO) supports this growth in a non-formal and rewarding way, especially in tourism.

By joining the initiative, tourism communities can count on multiple effects: empowered staff and local stakeholders, visitors, enriched for meaningful experiences, participating organisations promoted Europe-wide, and communities more resilient to uncertainties.

 

Check out our past awareded success stories in the material below!

Šegulja: Quality tourism products start with engagement of local community.
Quality tourism products start with engagement of local community. Image: Šegulja
Milanović-Glavica: Searching for uniqueness and building upon it is the beginning of any interpretive plan.
Searching for uniqueness and building upon it is the beginning of any interpretive plan. Image: Milanović-Glavica

Our partners and supporters