Interpretation helps create change – change in attitudes, change in knowledge, change in behavior. Imagine the power of being able to address all the elements of the triple bottom line (social, economic, and environmental) by using interpretive techniques to address issues of concern in your country. NAI’s international conference will provide the opportunity to discuss and share ideas for making positive impacts on the triple bottom line with academicians, researchers, site and agency managers, interpreters, commercial vendors, tourism operators, and others.