IE Webinar: Visitor research and segmentation – Does it still make sense?
The presentation will look at different approaches to visitor segmentation. Based on four case studies and reviews of 24 interpretive
IE events offer many ways for you to meet and engage with others in the heritage interpretation field. From our annual conference exploring best practice and industry developments on a particular theme each time, to other regional or joint events with other organisations. And from monthly webinars delivered by our team of coordinators to online thematic tables where we invite you to get into a lively exchange with each other on various topics.
The presentation will look at different approaches to visitor segmentation. Based on four case studies and reviews of 24 interpretive