The Interpretive Master Planning course will prepare participants to develop interpretive master plans for their sites, facilities or agencies.  This includes parks, historic sites, heritage destinations, zoos, gardens and related organizations.  The course will be presented by John Veverka from the US.  John is a Certified Interpretive Planner and Trainer with over 30 years of interpretive planning experience. Participants will work on their particular interpretive plans in the course and leave with a draft interpretive plan.

Aims: To draw on both US and UK experience to give participants greater confidence and ability to produce an Interpretive Master Plan for their own site.

Course Objectives:

  • Gain state of the art theory, techniques and methods for developing an Interpretive Master Plan.
  • Be able to immediately apply the planning or design techniques to current interpretive planning projects that you may be working on.
  • Gain hands-on experience in the planning/design process.
  • Produce more cost effective and market (visitor) oriented interpretative services and media.
  • Receive consultation on the project you bring with you to the course to work on.

For whom?

This course is designed for countryside staff, interpreters, consultants, historians, tourism planners, and any other individuals who may be involved in the total interpretative planning/development for the country park, nature reserve, historic site, historic home, heritage site or related attraction. This is a ‘Basic’ Interpretive Master Planning course. 
For course details and registration information potential participants can contact the training center at: or Beth Clues (course manager) at:  Each course is limited to 20 participants. 
For more course content information you can contact John Veverka at