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A call for applications is open on the topic: (Re)-Engaging Digital Audiences in the Cultural Sectors – Improving Audience Data.

With the advent of digital technology, developing digital audiences has become a new challenge for the cultural and creative sectors (CCS). More complex than just increasing the number of cyber-attendees, this process needs to be accompanied by a long-term meaningful digital strategy, supported by clearly defined objectives, audience data, and performance indicators. In line with the 2019-2022 Council Work Plan for Culture, digital technologies therefore represent a major asset for innovative methods of participation and user-centered services.

The first topic of Voices Of Culture 2021-2023 will engage with experts on the topic of understanding digital audiences, with a special focus on performing arts (i.e., theatre, dance, live music), and cultural heritage (i.e., museums, galleries, historic buildings, heritage sites, intangible heritage events and activities). In light of COVID-19, discussions should focus particularly on lessons learned from lockdown-induced practices to understand existing digital audiences and engage new ones, as well as to collect and manage digital audience data.

Successful applicants will be invited to a Brainstorming Meeting at Goethe-Institut Rotterdam on 13-15 December 2021 and to a Dialogue Meeting at Goethe-Institut Brussels on 8 March 2022 with the European Commission to share their input on three suggested areas of discussion:

  • COVID-19 recovery and impact on cultural consumption by digital means
  • EU role in supporting the development of digital audiences
  • Aspects of data collection and management with regard to 1) rebuilding existing audiences via digital means, and 2) reaching new digital audiences with a focus on digitally deprived people

Application Deadline: 24 October 2021

Announcement of Results: 1 November 2021

For detailed information and how to apply, please visit our website:


Ernest Thiesmeier is the Project Officer – Voices of Culture and can be contacted at: ernest.thiesmeier@goethe.de.

To cite this article: Thiesmeier, Ernest  (2021) ‘Voices of Culture – Call for applications’ in Interpret Europe Newsletter 3-2021, 24.

Available online: https://interpret-europe.net/wp-content/uploads/2021/10/Newsletter-Autumn-2021.pdf