Managing coordinators

My career in interpretation started accidentally, but what a happy accident! After university studies and then spending six months on a rainforest conservation project in Vietnam, I found a new biodiversity visitor attraction was being built in Bristol, UK. It was due to open in 2000 and sounded like the most exciting place.

I helped with the final stages of research and installation, which led on to other things and I gained experience in all areas of the visitor centre business, including front of house as a guide, training as a zoo keeper and horticulturalist looking after thousands of animals and plants, working with the learning team to deliver engaging activities for schools and families, and fundraising to secure a £2 million grant for exhibition developments. I led the team to develop the interpretation plan and implementation of it which gave me more of an insight into the world of interpretation and how powerful it can be to engage people and became the Exhibition Manager.

I then moved on to become a consultant for the Wildfowl & Wetlands Trust (WWT). WWT is a charity which manages ten reserves with visitor centres around the UK and my job was to apply my operational and interpretation experience to help others all over the world to develop visitor centres and interpretive programmes to engage people with the natural world whilst minimising disturbance to wildlife. I got to travel the world and help to deliver some great heritage interpretation projects.

I now run my own company, called Zebraproof, and offer proofreading and copyediting in addition to interpretation planning, exhibit design and installation for zoos, museums, visitor centres, national parks and heritage sites. Having previously volunteered to assist with proofreading for IE conference material and newsletter articles, I was pleased to accept the official role of News Coordinator in 2016 and really enjoy hearing from you all and helping to keep you all up to date with IE news.

My passion for heritage interpretation stems from a lifelong love for storytelling, tourism, and exploring the connections between history, nature, and culture. Through CIG, CIW and CIP courses, I discovered a framework that unites these interests with the principles of sustainability and ethical responsibility. For me, heritage interpretation is not just a profession but a way of connecting people with the stories and values that shape our world.
Over the past decade, I have worked as an entrepreneur and co-founder of a company that combines architectural concepts and projects with heritage interpretation. Together with my team, I have contributed to various projects, including visitor and interpretation centres, educational trails, and other cultural and tourism attractions. In these roles, I have served as a team leader, interpretive planner, writer, and content designer, ensuring that each project reflects sustainable practices and meaningful heritage experiences.
My professional journey is rooted in tourism and cultural heritage, supported by my background in Tourism and Sports Management. This foundation has enriched my approach to heritage interpretation, allowing me to connect people with meaningful stories through innovative and sustainable projects.
For the past 2.5 years, I have served as Interpret Europe’s Country Coordinator Croatia, contributing to the development and promotion of heritage interpretation across the country. During this time, I have helped establish new partnerships, strengthen the network of members, and promote best practices in heritage interpretation through webinars, excursions, and conferences.
I strongly believe in lifelong learning, and this drives my commitment to helping others discover, grow, and share their passion for heritage. Together with my team, I aim to inspire collaboration and innovation while contributing to Interpret Europe’s mission to create meaningful and lasting connections with heritage on both local and global levels.

If stones could talk, they would tell amazing stories. As a journalist covering Southern Italian heritage, I have always used storytelling to raise awareness around local and neglected sites. However, it was only during my MA in Heritage Management (at the University of Kent and Athens Business School) that I fully realised that at the core of heritage management are the values and stories behind the stones.

Since then, heritage interpretation has become a signature of everything I do. As Head of R&D for the London-based consultancy The Seeking State, I placed narratives at the heart of brand strategies for cultural organisations. As a heritage consultant, I have run projects on heritage interpretation, exhibition design and community engagement in places such as Beamish Museum (UK), Napoli Royal Palace (Italy), WHS Napoli city centre and Gran Paradiso National Park (Italy). My latest adventure is The Story Behind – Heritage Brands & Content, a consultancy that helps heritage peripheries interpret meanings, design relevance and inspire change for people, communities and society.

My heritage work is shaped by my academic research. A backpack filled with philosophy, semiotics and cognitive science, I explore human-centred and value-based communication techniques to give voice to the untold stories of heritage. Along the way, I completed an ESRC-funded PhD in Anthropology of Art at Durham University, investigating how different cultures tell their stories through pictures. My new horizon is to push the boundaries of heritage branding and interpretation through cognitive and social research – to engage the many, not the few.

I am an IE Certified Interpretive Guide and Writer, and as IE Research Coordinator, my goal is to help strengthen heritage interpretation practice and practitioners with research support and projects.

Working with children of all ages for most of my life, I came across interpretation at a visitor centre during a family holiday in Wales. This was different from everything we knew at the time and it started to shape a new life for us.

It was my husband, Patrick, who started his business as an interpreter first. My own interpretation ‘career’ started as his non-expert proofreader and consultant in children’s affairs. I joined the business full-time in 2009. It was the same year that we started to work on the foundation of Interpret Europe.

The task that I enjoyed most during my time as Interpret Europe’s Assistant Director, was organising the annual conferences in different countries. Now I am happy to take on the task again as conference coordinator. Together with the conference team, I will do my best to create new inspiring and unforgettable conference experiences for you. Let’s see where we meet next…