Don’t miss the early bird discount – book before 21 September and save £40

The theme of this year’s conference focusses on visitor experience – and what interpretation makes a visit ‘great’ or ‘successful’. We’ll be joined by renowned experts to share their insights from projects around the world. This includes Tony Berry, Visitor Experience Director for the National Trust; Ruth Gill, Head of Interpretation for Historic Royal Palaces; Andrew McIntyre, leading interpretation evaluation expert; and Graham Black, interpretation consultant and academic. We will also be exploring award-winning visitor experiences, including Blists Hill Victorian Village and the Cold War Exhibition at RAF Cosford. And we couldn’t miss the opportunity to visit Much Wenlock, when the modern Olympics began.
The conference takes place at Hawkstone Park, near Shrewsbury, in beautiful Shropshire. Places are limited so book today! You’ll find the booking form on or
There are also many opportunities for members to showcase their companies including placing information in the delegate packs and displaying an exhibition stand – it’s a great chance to support the work of AHI and promote your business to delegates across the heritage sector. Please contact Ruth Coulthard on for more details.

Pre-Conference Workshop

Evaluation – Interpretation, visitor behaviour and meaning-making with Andrew McIntyre
In this interactive workshop, you’ll learn the latest techniques in evaluation, drawing from the UK, Australia and New Zealand.  Delegates will work on frameworks and insight models to evaluate your own interpretation schemes. You’ll leave the workshop armed with simple, low cost techniques – and a host of questions to prompt discussions in your own organisations. Please note that this workshop is open to everyone, whether or not they are attending the conference. Find the booking form on or contact