The Creative Europe Programme ensures and promotes cultural and linguistic diversity. Over seven years, 1.46 billion Euro will have been made available for the strengthening of the cultural and creative sectors in Europe.

The programme will continue to be addressed in the audiovisual industry through the MEDIA sub-programme for the cultural sector. In addition, it will include a common cross-sectorial strand with a new financial guarantee fund for cultural and creative industries. The budget allocation agreed at least 56% for the sub-MEDIA programme, at least 31% for the sub-programme of culture and 13% maximum for the cross-sectorial strand.

The aims of the Creative Europe Programme are:

  • Ensuring and promoting European cultural and linguistic diversity and strengthening the cultural wealth of Europe;
  • Contributing to Europe’s goals for smart, sustainable and inclusive economic growth;
  • Helping the cultural and creative sectors to adapt to the digital age and globalisation;
  • Creating new international opportunities, markets and audiences;
  • Building on the success of the MEDIA, MEDIA Mundus and Culture programmes.

The Creative Europe Programme is part of the Multiannual Financial Framework which defines the limit for the overall EU budget for 2014-2020. The cross-sectorial strand, the Guarantee Fund support for the offices of Creative Europe will replace the MEDIA Desks and the cultural contact points from 2014, as well as support for transnational cooperation. Specific actions for cross-sectorial strands will be phased.

The Creative Europe Programme helps cultural and creative sectors to exploit the "digital era opportunities" and globalisation. These areas play an important role and contribute to achieving the objectives of the Europe 2020 strategy for sustainable growth, employment and social cohesion. Furthermore, it creates new international opportunities, markets and audiences.

The programme supports:

  • Cross-border cooperation between cultural creative organisations within the EU and beyond;
  • Networks that help cultural and creative sectors to be activated at a transnational level and enhance their competitiveness;
  • Translation and promotion of literary works to the entire EU market;
  • Cultural institutions that promote emerging artists and foster a truly European programme of cultural and artistic works;
  • Capacity building and training for audiovisual professionals;
  • Development works of fiction, animation, creative documentaries and video games for the European markets of film, television and other platforms;
  • Distribution and sales of audiovisual works inside and outside Europe;
  • Film festivals that promote European films;
  • Funds for the international co-production films;
  • Audience development to foster film literacy and to increase interest in European films through a wide range of events;
  • European Heritage Label.

Total Budget: €1,460,000,000 Grant / Co-financing rate: 50-80%
Subjects: Audiovisual media, civilisation
Beneficiaries: Local authorities, governmental organisations and state enterprises, non-profit organisations, non-governmental organisations
Contact point:
Call for proposals:

Dr. Dorothea Papathanasiou-Zuhrt is leading the section cultural heritage at the Growth Transformation & Value Engineering (WAVE) Lab Business School, University of the Aegean, Greece. She completed more than 120 research and developmental projects in the last 20 years. You can contact her at

To cite this article:
Papathanasiou-Zuhrt, D. (2016) ‘The Creative Europe Programme’. In Interpret Europe Newsletter 3-2016, 19

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