Magdalena works as a mountain guide, specialising in nature tourism and outdoor education. She is also an IE trainer for the Certified Interpretive Guide (CIG) and Certified Interpretive Host (CIH) courses. She is involved in spreading this approach in Poland and convinced that people can benefit from the heritage interpretation experience. Heritage builds our identity and, as a result, strengthens our sense of responsibility for it. It would be a great success if more people in my country needed to ask themselves, ‘why should I care?’ – heritage interpretation is a great tool for achieving this. Magdalena can be contacted at: